WHAT IS CRP?
CUSTOMER SERVICE TRAINING FOR CUSTOMER RELATIONSHIP PROFESSIONALS
Action Selling Customer Relationship Professional (CRP) is a full-scale proactive communications process for conducting customer interactions. It is not just a collection of tips or techniques on how to respond to customer inquiries or conversations. It is a complete game plan for respectful communications with customers leading to long-lasting customer relationships and loyalty.
CRP provides a research-proven conceptual framework, skills and knowledge that turn customer contact employees into professionals. It follows the documented sequence of decisions that every customer makes during contact with a company.
CRP applies to every customer interaction with your company. Whether responding to a customer’s need for information, making an add-on sale, resolving a service issue or providing technical information, CRP provides a common language that transforms the entire sales-and-service culture of an organization.
CRPs are asked to learn a few key skills to develop loyalty-based relationships with customers. Certified CRPs drive stronger profits for the company because they consistently have customer conversations that lead to loyalty commitments.
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“With Action Selling CRP customer service training our teams know explicitly that creating loyalty is always the most important thing they do when interacting with customers.”Ryan Tracy