WHAT IS CRP?

CUSTOMER SERVICE TRAINING FOR CUSTOMER RELATIONSHIP PROFESSIONALS

Action Selling Customer Relationship Professional (CRP) is a full-scale proactive communications process for conducting customer interactions. It is not just a collection of tips or techniques on how to respond to customer inquiries or conversations. It is a complete game plan for respectful communications with customers leading to long-lasting customer relationships and loyalty.

CRP provides a research-proven conceptual framework, skills and knowledge that turn customer contact employees into professionals. It follows the documented sequence of decisions that every customer makes during contact with a company.

CRP applies to every customer interaction with your company. Whether responding to a customer’s need for information, making an add-on sale, resolving a service issue or providing technical information, CRP provides a common language that transforms the entire sales-and-service culture of an organization.

CRPs are asked to learn a few key skills to develop loyalty-based relationships with customers. Certified CRPs drive stronger profits for the company because they consistently have customer conversations that lead to loyalty commitments.

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Learn how Action Selling CRP can transform your Customer Service Teams!

“With Action Selling CRP customer service training our teams know explicitly that creating loyalty is always the most important thing they do when interacting with customers.”

Ryan Tracy

Corporate Sales Manager, Dakota Supply Group