WHY CUSTOMER SERVICE TRAINING FAILS
Is your company investing in training for your customer service teams? I’m talking about training intended to sharpen the skills of employees who interact with your customers but are not part of your formal sales force. They work in functions with names such as customer service, customer support, technical support, marketing, account management, client services, help desk, inside sales, and others.
HERE’S WHAT THE BEST-RUN COMPANIES ARE DOING.
If your sales and service teams aren’t perfectly aligned with a consistent customer communications strategy, your sales culture gap is widening.
This New White Paper by The Sales Board explains why this problem is killing good companies and exactly how to cure it quickly and inexpensively. Includes 9 case studies!